To celebrate its close links with the field of motor racing and it is new F1 partnership using the team now referred to as “F1 RED BULL RACING TAG HEUER Team”, TAG Heuer presents an exhibit at the Geneva Worldwide MotorShow on the unique 1000 m2 stand with five magnificent automobiles displayed and a number of occasions to focus on the general public, visitors and enthusiasts alike:
The new F1 “Red Bull Racing – TAG Heuer RB12” 2016
Red Bull Racing has amassed 4 Double World Champion titles (FIA Constructors and Drivers) in 2010, 2011, 2012 and 2013. However, it was Red Bull Racing’s unorthodox approach to the sport which appealed to TAG Heuer, one which is perfectly in line with the Swiss watch brand’s new marketing strategy.
The Porsche Dempsey Racing 911 RSR 2015
The car in which Patrick Dempsey finished 2nd at the 2015 24 Hours of Le Mans in the LM GTE-Am category, and won at Suzuka.
The March 701 Jo Siffert
The car offered to Jo Siffert by Porsche for the 1970 season (which did not include an F1 programme) to stop him joining Ferrari.
The famous Formula E 2016
A single seater from the FIA electric championship with a Dallara chassis, Spark bodywork and a McLaren engine that develops 225 bhp under racing conditions.
And a look at the Abarth 595 “Competizione by TAG Heuer”
Developed with Garage Italia Customs, run by Lapo Elkann and limited to just 30 vehicles, this is the most powerful 4-seater in the Abarth range. Its 1.4 T-jet engine has been ramped up to 180 hp with torque of 250 Nm, thanks to a new turbine and a Monza Record high-performance exhaust. Its offers acceleration from 0 to 100 km/h in 6.7 seconds, and powerful, secure braking thanks to a Brembo oversize system.
The stand featured 5 racing simulators, a miniature circuit with electric cars, a bar open to the public, two VIP lounges, a large screen and a container with the new new “Samsung Gear VR” presenting the history of the legendary Carrera. A competition was held throughout the show.
To accomplish the spectacle, a pop-up boutique transporting the new TAG Heuer watch collection available to buy, such as the TAG Heuer Connected and also the recent re-publication of the legendary Monaco using its famous square blue dial having a left-hands crown – the initial was worn by Steve McQueen throughout the filming of Le Mans in 1971.